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CAMPAIGNS: FATHER'S DAY

I had the opportunity to design the Father's Day campaign, where the concept was to create a comic-style creative. To align with this theme, I incorporated comic-style frames behind bold typography, ensuring the text stood out prominently. I used a halftone effect within the frames to capture the authentic comic-book look. The design was enhanced with playful doodles and a small golden crown placed above the typography for added character. Additionally, I introduced the secondary tagline, "Be your dad's favorite," to give the design extra depth. While the initial plan was to use a black-and-white manga-style palette, I decided to add color to make the design more vibrant and celebratory. I chose a simple blue as the primary color, with additional accents, to better reflect the festive spirit of Father's Day.

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© 2025 by Jenny Gurung

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